Lady Gaga, Justin Timberlake, Usher, Jennifer Hudson, Kim and Khloe Kardashian, Ryan Seacrest, Elijah Wood, Serena Williams, Swizz Beatz and Janelle Monae have joined the new campaign Digital Life Sacrifice in partner with Alicia Key's Charity Keep A Child Alive. These celebrities, including Keys will sign off of all social media networks such as Twitter and Facebook on Wednesday December 1, for World Aids Day. The particpants will sign back on when the charity has raised one million dollars.
The participants have each filmed their "last tweet & testament" videos and will appear in ads showing them lying in coffins which represent their "digital deaths". The campaign will accept donations through text messages and bar-code technology, which is featured in the charity’s Buy Life campaign. Raised efforts support families affected by HIV/AIDS in Africa and India.
“It’s really important and super-cool to use mediums that we naturally are on,” Keys said in a phone interview from New York last week.
“It’s about love and respect and human dignity,” she added.
You know miss attention whore Kim Kardashian had to be the first to leak her photo smh
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